Customer Archetypes - Online Course

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It’s time to build on those avatars

In step one, Customer Avatars, we identified your ideal customer. Most courses stop there and send you on your way. Not Growth Mechanics. There’s a second critical part to making the most of your customer avatars. 

In Customer Archetypes, we’ll go below the surface to reveal the deepest needs and wants of your customers. The result? More value added for them, and more sustained growth for your business.

What You'll Learn

In this 6 unit, 24 lesson module you’ll learn how to:

  • Define your ideal customer
  • Fine-tune avatars for greater focus
  • Engage with customers on a personal level
  • Apply avatars to the real world
  • And much more...

All courses are available online, with access 24/7/365. Learn at your pace and return anytime.

The Author

What’s worked for 20 years is now yours

For two decades, Growth Mechanics Founder, Simon Hedley, has been helping founders and small to multinational businesses in sustainable growth.

In plain English, that means helping founders lay the foundations for growth with tried and tested methods for identifying customers, building strategies and capitalising on analytics.

Course Breakdown
What's included in each unit of the course?

Course Introductions

  • Introducing Customer Archetypes

  • Course Outline and Objectives

Chapter 1 - Access

  • Accessing Archetypes

  • The Invisible can make a difference

  • Same but different, Different but the same

  • The Wasabi Effect

Chapter 2 - Explore

  • Exploring Customer Archetypes

  • Limiting The Limitless

  • Quick Start

Chapter 3 - Leverage

  • Harnessing and Leveraging Archetypes

  • Preferences and Styles

  • Want to be Batman?

Chapter 4 - Samples

  • Examples

  • Wonder Woman

  • Avatar / Zip - Lining

  • Real World London Scenes

Frequently Asked Questions

Does this work / is useful if I don’t have a business, don’t sell products ?

Yes, learning about Customer Avatars is useful whether you are already in business or not.

As the course provides different perspectives and distinctions, people have also found the course contents interesting and useful in ways that don’t relate to sales and business.

Customer Avatars is principles based so is much more than simply a “tactical” course.

Understanding this key first step in the drivers of growth can be very useful whether you’re looking to make your first steps into creating a new startup, developing a venture/minimum viable product, working on and in an SME, a large corporation or multi-national.

Do I need to complete other modules to benefit from this course?

Said simply no, you do not need to complete all the other modules to get benefit from this course.

The Customer Archetypes course has been designed as a stand alone module, however you need to have a good understanding of Customer Avatars in order to really engage with the content. This is the second step that we’ve found most helps the people we’ve worked with over decades.

Not understanding Customer Avatars means other strategies and approaches don’t work as well, and you may be confused or misinterpret the Customer Archetypes module, and as such we recommend you do the Customer Avatars module first or choose to commit to doing both the steps together in sequence.

You will get even more value if you do all the first steps however you can choose to take later steps at a time that works for you.

How long will it take to master this course and content ?

It's possible to go through this step for a first initial review in a day or weekend, however we recommend you give yourself a week to a month to really be with the material and do the research.

This depends on the speed at which you go through the course, complete the exercises, and the level of investment of energy, time and focus you put in.

Your unique skills and experiences, learning style and approaches will clearly play a factor in how quickly and how effectively you learn and master the course content.

Like many of the simplest and most profound principles and ideas, they can take a lifetime to really master. Each time you apply them, get feedback and review what you’ve learnt you will likely find deeper distinctions and understandings.

People have noticed that when they re-review the material there is a lot more depth than they noticed the first time doing the course.

The course was created by people who have trained trainers and developed advanced training methods designed to transfer skills quickly and effectively. Becasue of this most people pick up the simple ideas at the heart of the Customer Avatars course over a few days and weeks.

What results can I expect from the course?

We actually ask you to come to the course with a beginners mind and not have expectations. This is an usual statement and a very professional mindset to take. The biggest challenge with most business courses is people setup false expectations.. e.g. If I do this course then I will make a million pounds in a day.. These kinds of expectations are unrealistic and in life and business there are few “certainties”.

People who do the course and apply it have in general said they’ve gotten value and got results, however clearly the results you get will be a function of your skills and experience coming into the course and how you apply what you learn and take on the exercises.

This is also why we the investment for this module is low and not in the thousands that we have been paid often over the years for hours of our consulting. 

After completing this course you will be clear about what customer avatars are and know how to create them for yourself and any other venture you work with.

Is this worth the money?

Let me ask you this: how valuable is your time?

This course can easily save you weeks (if not months) of time researching and learning how to use Customer Avatars for business; not to mention a lot of missed revenue.

For many business owners just 1 new ideal customer will more than cover the cost of the course.

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